Developers are at the forefront of SMM media efforts. They make things happen on the Social Media Landscape. People adopt social media sites because an individual and company developers create fresh content to keep the interest of those participating in the social media outlets. YouTube, Vimeo, Google Videos and many more sites are examples of where developers show their skills.
Positive Results will work with your company to identify your team of developers to manage the creation of fresh corporate content and a strategy to bolster success.
An example of a developer for your company might be: We identify a new emerging market which is perfect for the your solution. Your team of developers quickly begin to create demographic and geographic research. This information is used to create videos, audio blogs, blog entries, specific to the target market. This ultimately improves the chances of you capturing new customers in the emerging market segment.
Developer responsibilities include:
- Publish a blog
- Create web pages
- Upload video content
- Upload audio/music content
- Write articles and post on social profiles
- ...and much more
Positive Results offers a unique solution in how it integrates your company's blog and newsletter entries into social media sites. This significantly reduces the workload on the communicators in the organization. Communicators are responsible for:
- Responding to social media requests
- Communicating directly with responders
- Managing the responses to ensure quality content
- Evaluating market discussions to determine new topics and respond rapidly to developers
- Eliminate abusive language potential posted to walls, blogs, and newsletters
- Retweeting and other communication avenues
Communicators in your company will be responsible for all aspects of responding to the SMM efforts of developers. Communicators can be, and often are developers too. Positive Results will work with Communicators in the initial phase to:
- oversee their efforts,
- determine effectiveness
- and ensure strategies are being followed.
There are several types of followers in the SMM spectrum. Followers are critical to your success as they are the network that bring awareness to your cause. The four types of followers are:
- Followers
- Activists
- Sideliners
- Inactives
Followers – tend to join groups and follow data with the simple interest in seeing what is available in the Social Media spectrum. Often followers read information on a regular basis and respond infrequently. The goal we set for your company is to convert followers into activitsts and bring them to your company site.
Activists – are completely engaged in the groups they follow. Activists are quick to respond on topics posted to Social Media walls and consume the data provided by the group. These loyal followers are considered the low hanging fruit which need to be converted into customers. Activists also need to be watched closely by the Communicators in the organization to ensure proper conduct. Activists can be the greatest or worst asset for a SMM campaign.
Sideliners – these individuals sit on the sidelines of the SMM landscape. They join groups but rarely are drawn to read the information on a regular basis. Sideliners tend to have a more passive approach to their social media interests. It is critical to capture these individuals into the corporate web database so they can be marketed to directly. The problem with social media unlike email is that it requires someone to login into a social media site. When we capture their email on your site we can email market directly to the individual.
Inactives – are people who do not use social media outlets. Our goal is to evangelize to these individuals using our followers, activists, and sideliners. We provide your followers with easy links to allow an individual to share your social media interactions with Inactives. Inactives then receive emails and correspondence from their more active friends thus leading them back to your site.
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